This is the crucial element that was missing for the press, radio, and television. Games are a new communication channel that combines top audio and visuals with direct and immediate engagement. This makes mobile games a new mass media. A mobile phone is now available to nearly every person in the world. However, social impact factors in the audience reach, emotional investment, potential for scalable change, and so on. How do you evaluate social impact investments beyond ROI?ĭima Morozov: Naturally, ROI is an important component for business sustainability. We have much of this built-in in our games, and this is what makes the game fun. We do not only teach people about the world they live in, but about how people are different. We are just trying to say, this is a person, that’s all. We are not trying to say what kind of person this is, is this a boy or a girl. We are trying to create a gender-neutral character. If you look at the character we are creating (in this game), there is so much about diversity and inclusion. In fact, everything is under the hood of the game: we are teaching people about the world, the ecology, and other things. That’s always a challenge to make sure that a game needs to be really fun, people need to enjoy it in a creative way, they need to come back and play it. Michael Casalino, Pocket Size Games advisor (former Art Director at Disney Mobile and ex-CEO of 5518. I reached out to the team behind this latest breakthrough for the gaming industry: Dima Morozov, Green Grey founder and tech investor, Michael Casalino, Pocket Size Games advisor (former Art Director at Disney Mobile and ex-CEO of 5518 Studios), Maxim Miheyenko, Pocket Size Games advisor, ex-COO of 5518 Studios, and actor and producer Yuri Kolokolnikov, whose on-screen battles include Game of Thrones and Tenet among other blockbusters. According to Green Grey, the pilot project will be a game with an exciting storyline about a world on the brink of environmental catastrophe and is expected to be unveiled by March 2023. Following the news of a $2 million investment in “social impact games,” Green Grey company invested in independent game studio Pocket Size Games (PSG) that will create a new generation of mobile games based on the themes of environmental pollution awareness, social inequality, sustainable lifestyle, and other social issues. Having explored mindfulness in next generation games, I keep an eye on related developments.
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